Holiday specials consistently outperform standard promotions for one simple reason: customers are already planning to order food during these peak moments, especially in New York City and New Jersey where families, offices, and neighborhood groups rely on local restaurants for seasonal meals.

During holidays like Thanksgiving, Christmas, New Year’s Eve, Easter, Mother’s Day, Super Bowl Weekend, and Valentine’s Day, the demand is predictable — and extremely high. People actively search for “holiday dinner near me,” “NYE catering Staten Island,” “Christmas Eve menus Bay Ridge,” or “Mother’s Day brunch NJ.” WhereYouEat.com sees a surge of traffic during every holiday cycle because locals are specifically looking for places that publish these specials.

Holiday promotions outperform regular coupons and discounts in several key ways:

• Built-in urgency. A holiday special has a fixed window. Customers make decisions quickly.
• Higher average order size. Holiday meals often include full dinners, catering trays, or family packages.
• Greater shareability. People forward these flyers in group chats, family threads, office chats, and community groups.
• Repeat customer growth. A customer who orders holiday meals often becomes a regular.
• Higher visibility on the guide. WhereYouEat highlights holiday menus and flyers on seasonal boards for NYC and NJ.

Even restaurants that don’t specialize in traditional holiday cuisine benefit. Customers often prefer familiar neighborhood spots, and a well-presented holiday menu puts your business in the running.

WhereYouEat plays a major role in this discovery. Restaurants that publish holiday flyers on the guide consistently see more traffic, more clicks, and more direct orders because locals rely on these seasonal pages to quickly find options near them.

If you want your holiday specials to stand out and reach more nearby customers, make sure your restaurant has an enhanced listing at Get.WhereYouEat.com. It improves placement on the guide and helps your holiday flyers appear more prominently across NYC and NJ searches.

Holiday marketing isn’t just about one good season — it builds long-term momentum, higher visibility, and return customers who continue ordering long after the holiday ends.